A good digital strategy lead, no doubt, to any business success. No need to explain more than that. The future of any brand is to build its digital identities and maintain a long term relationship with its virtual community spirit halloween or e-community. And that Lululemon has understood very well!
I chose to study this case because I shows great admiration for this company spirit halloween from Vancouver. This is a Canadian classic example of a healthy use of social spirit halloween media in the context of retail. spirit halloween
Indeed, Lululemon is a Canadian company that sells women's pants for exercise especially yoga. Founded spirit halloween in 1998 with one store, they currently have 180 stores in Canada, the United States, Australia and New Zealand.
Build your social community becomes increasingly essential in the business world. Besides the development of a community, spirit halloween it is equally important to interact with it in order to retain (the competition is very tough!).
Lululemon has first found a niche (sports women) spirit halloween little explored by the great ready to wear like Adidas and other sports. Their clients were essentially women passionate about sports and yoga specifically. Thus, they have based their digital communication on this principle there. The blog of the company spirit halloween mainly publishes educational articles. Indeed, the texts are not promotional spirit halloween or commercial rather, spirit halloween they develop topics to help clients achieve their goals, or to adopt a zen style and stress free life.
It is very important spirit halloween to make the reader feel that the most important for the organization is first of all the individual and his well-being and not money! Therefore, it is necessary to generate content for the reader's knowledge supply. Information about the company spirit halloween and its products are insignificant because they are already available on the official website of the company! The role of social media in particular exchange on a topic which is the common point shared by all the e-community. It is therefore unnecessary to overwhelm users day and night with articles or "posts" touting the merits of a product.
The relationship with the community spirit halloween is reinforced. In addition, Lululemon shows its customers that are interested in their views by inviting them to share their "feedback" in a section made this "we love product reviews" effect. What is even more amazing to me is that the community manager responds to a large number of comments on the Facebook spirit halloween page, so we see the importance given to the bidirectional communication and symmetric. This means that communication goes both ways: the client to the company and the company to the client.
Finally, it is also important for each organization spirit halloween to maximize spirit halloween its presence on social media. In addition to the blog, Lulemon are present on Facebook, Twitter, LinkedIn, Youtube, Tumblr, Foursquare, Instagram, spirit halloween Zite, and Pinterest. These accounts are used differently, but in the sole objective to create links with their community.
I totally agree with you about the importance of the relationship spirit halloween of a company with its e-community. spirit halloween You have piqued my curiosity and I went exploring Blog Lululemon. What is interesting is that there seems to let customers and even some users posting spirit halloween messages to express themselves. This not only builds a relationship with people, but it also helps to establish a relationship of trust with them when they are offered to a privileged place for exchange. As you say, Lululemon could very well use his blog to tout its products and advertising, but we see the benefit of employees who write to motivate people to keep a healthy lifestyle. This type of approach seems to appeal to users because a lot of interaction observed by the comments on the Notes. I think that's precisely the purpose of a Blog: engage people spirit halloween by showing them that reflects their interests and opinions. Their presence on several social networks also allows attaindre audiences that would ordinarily may not be interested in or informed of the existence of Lululemon.
I agree with you to the importance of a company to be on social networks and maintain spirit halloween a close relationship with his e-community. This symmetrical bidirectional link strengthens the emotional bond between the company and its customers and the ease of interaction allows for feedback and suggestions on the brand. spirit halloween In addition, virality offered by social media