Lululemon is a Canadian company specializing in technical athletic apparel for yoga, running and other physical activities leading to sweating. The size of the business is now international and female vans shoes clients is very attached to the image of the company.
In a interview for BloombergTV, the company founder, Chip Wilson, questioned the transparency issues Lululemon pants brand, have suggested that they "do not work for certain vans shoes types of silhouettes of women."
Just days after this statement, a petition went around the web. Women, clients or non Lululemon protests before the remarks of the founder and the fact that the various silhouettes are singled out for the Default material. The petition calls for a public apology from Mr Wilson vans shoes and asked him outright to make pants for women of all sizes.
In response to this petition, Lululemon puts this video on Youtube to share excuses the founder of the company. However, apart from the deep that Chip Wilson gives to its many employees, who had to suffer the wrath of the angry customer apology, no comment is directed to Customer offended itself.
One would think, after his interview, that the words of the founder of Lululemon were clumsy, but after viewing vans shoes his video "excuses" it becomes a negative message to the evidence that support.
The situation brings us back to the scandal of Abercrombie and Fitch there a few months ago: The CEO of the brand, Mike Jeffries announced not produce the popular online in sizes XL and XXL because he refused that women outsize wear his clothes. His comments were degrading toured the world and had won him a lot of trouble, because many celebrities have decided to boycott the brand. Today, the famous brand returns to his position by announcing the return of plus sizes, as sales plummet.
One may then ask the following question: Why, knowing that about degrading to customers brings only negative, Chip Wilson has not changed his tune when he had the opportunity to do so?
Can be only through his words the founder of the company wanted to be transparent, but transparency does not mean it should reveal everything ... you have to choose his words. Fortunately they had a great social media strategy already established vans shoes and was able to remedy this situation mini-crisis. This is why companies should not expect things to go wrong to be active on the web.
I do not think in this case it, whether it is transparent. vans shoes I think Chip Wilson conveys a negative message to women in general and I do not think any founder, CEO or officer of the company should be capable of communicating such a speech towards any group of people. Maybe they have a Lululemon social media strategy well developed, but have been used this medium vans shoes to apologize to those offended to be able to say that it "remedy this mini-crisis." Dust is not completely settled, so we'll wait to see if this has caused damage to the company. vans shoes
Personally, I am optimistic in this situation. I totally agree with you about the negative message can convey about Chip Wilson. For cons, I do not see what wrong with wanting to target a certain type of silhouettes. I believe that, it must be seen as a further attempt by strategic positioning of the company Lululemon: projecting an athletic picture. Whether it's a stereotype vans shoes or not, when one thinks of an athletic body, it is automatically a slim silhouette that comes to mind. During the interview, Chip Wilson was not as drastic vans shoes as the CEO of Abercrombie and Fitch, he only said that the pants was not adequate for all types of silhouettes. Some stores specialize in plus sizes clothing, Lululemon may want to specialize in apparel for small and medium sizes. The fact that Chip Wilson does not apologize to its customers in the video is, in my opinion, proof that the company maintains this view. This can also enhance a strategic interest among consumers with the body to wear these clothes ...
I agree with the previous opinion. In my view, the positioning of Lululemon is clear and I think the CEO was respected. By cons, it could have used a little more about its indirect
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