Just when you think you ve got the job swaddled up, an elusive arm is sure to pop out of nowhere. It

As any new parent can attest, when it comes to advice, clichés and nonsensical ramblings about raising children, the upcoming birth of a couple s first child invites it all. From sleep advice to baby proofing, to college savings kate to introducing the baby to the family pet and everything in between, our friends, family, co-workers and strangers all were very interested in sharing their experiences.
While most of what a new parent reads, hears or listens to can be recycled along with that rogue collection of beer cans from the man-cave-turned-playroom, most everyone can agree on this: Nothing can prepare you for being a parent.
Soon after the big day, we were on our way home to put our parental instincts to the test. Nothing may be able to truly prepare one for the emotional rollercoaster of joy, fear, anxiety and love the arrival of a first child brings. But in an ironic twist, my career had somewhat prepared me for my new life. I was able to harness my agency experience when working on the most critical project with the most important, sensitive, demanding and adorable client I ve ever had the pleasure of working with. Time management
As with any project, having an agenda is key. When managing timelines it is just as important to be astute as it is to be agile. Allowing extra time for the unknown will help prepare for the unexpected. kate After all, you may think you have everything buttoned up and strapped in, and then, without warning, your client loses their mid-morning snack on your hard work when you are already 15 minutes over budget. When you pad the schedule, unforeseen spit-ups are much easier to clean up. Keeping your cool
The ability to stay calm under pressure is essential kate for any account kate executive. Stress can be contagious, and maintaining composure exudes confidence in your teammates and the client. Like being away from home without a diaper bag and noticing a robust aroma wafting from the stroller, if a project s critical elements are not aligned, it is best to remain focused and initiate your contingency plan. The client (or mom) doesn t need to know of any minor oversights as long as the cleanup has been taken care of. Put the client first
Just when you think you ve got the job swaddled up, an elusive arm is sure to pop out of nowhere. It s an account executive s job to showcase brands and execute strategic campaigns. We look good when our clients look good. If that means we need to spend a few extra hours at night shushing and swaying a project to bed, so be it. The payoff will come in the morning when a more demanding situation arises and you are all the better prepared to handle the mess that inevitably ends up in your lap, on your shirt or in rare cases, splattered on the wall.
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